2025 China Cultural and Tourism Expo: Inner Mongolia sells 1,800 pieces per day and becomes the "Hot Product King"
At the 2025 China Cultural and Tourism Expo, the traditional food "sauce" in the Inner Mongolia exhibition area unexpectedly became the focus of the audience, with an average of 1,800 pieces sold per day, surpassing other exhibits and becoming the well-deserved "hot-selling king". This phenomenon not only shows the cultural charm of local food, but also reflects consumers' enthusiasm for the integration of traditional skills and modern experience.
1. Sell hot data inventory
| Data Items | Value |
|---|---|
| Highest sales per day | 2,300 pieces |
| Average queue time | 45 minutes |
| Consumer repurchase rate | 68% |
| Social media exposure | 120 million times |
According to on-site statistics, the hot-selling stalls are sold out within 3 hours of daily sales, and purchase restrictions are required during peak periods. Exhibitors revealed that the supply chain has been expanded by 40% due to the surge in demand due to the supply chain's surge.
2. The triple logic behind the phenomenon-level hits
1.Cultural IP activation: The booth restores the open kitchen and bright stove in the old Suiyuan Shaomai Pavilion in Hohhot. The inheritor of the intangible cultural heritage demonstrated the "Eighteen Fleece" packaging technique on the spot, and told the story of Shaomai on the ancient Tea-Horse Road in conjunction with holographic projection.
2.Experiential consumption: Launched the "DIY Workshop", where tourists can participate in the entire process from rolling to steaming. 68% of participants choose to send their works back to their hometowns through the cold chain, resulting in new consumption scenarios.
3.Digital Marketing: Under the topic of "#Expo Shaomai Challenge" on Douyin, users uploaded more than 150,000 creative eating videos, of which the creative video "Sauce Banquet on Horseback" received more than 6 million likes.
3. The demonstration effect of cultural and tourism integration
| Relevant effect | Specific performance |
|---|---|
| Travel consultation volume | Inner Mongolia line search volume increased by 217% month-on-month |
| Derivatives Sales | Pre-sale of intangible cultural heritage tool kits exceeded 8,000 sets |
| Investment cooperation | Achieve agency intentions in 12 provinces and cities |
It is worth noting that the hot-season boom has driven the popularity of the entire Inner Mongolia exhibition area. The passenger flow in the adjacent Mongolian clothing experience area has increased by 140%, and the number of horse-head fiddle performances has increased to 8 shows per day. Cultural and tourism experts pointed out that this model of "using snacks to lead cultural and tourism" provides a new paradigm for local cultural output.
IV. Thoughts on sustainable development
Faced with the sudden popularity, the Inner Mongolia Department of Commerce has launched the "Shaosai Industry Upgrade Plan":
- Establish a certification system for origin to ensure quality standardization
- Training 500 inheritors of intangible cultural heritage skills
- Develop frozen fresh lock technology to extend shelf life
- Pilot "Shaomai Cultural Experience Hall" in Beijing, Shanghai, Guangzhou and Shenzhen
The president of the China Culinary Association commented: "This small salted rice cake is interpreting the infinite possibilities of 'cultural tourism + food' in a steaming way." As the expo continues, this "grassland flavor whirlwind" may give birth to more innovative expressions of traditional culture.
The statistics cycle of this article is from September 15 to September 25, 2025, and all data are from the official monitoring system of the Cultural and Tourism Expo and the third-party public opinion platform.
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