Jinan’s fresh pet food takeaway rise: 100 yuan monthly service includes 30 customized meals

Jinan’s fresh pet food takeaway rise: 100 yuan monthly service includes 30 customized meals

In recent years, the pet economy has continued to heat up, and more and more pet owners have begun to pay attention to the health of their pets' diet. Recently, a new type of service has emerged in the Jinan market - pet fresh food takeaway, among which the service model of "100 yuan per month includes 30 customized meals" has attracted particular attention. This phenomenon not only reflects the upgrade trend of pet consumption, but also shows the innovative vitality of localized services.

1. Market background: Pet economy explodes, demand for fresh food surges

According to the "2023 China Pet Industry White Paper", the scale of China's urban pet consumption market has exceeded 270 billion yuan, of which pet food accounts for more than 50%. At the same time, pet owners have significantly improved their requirements for food health, safety and personalization, and fresh food takeaway has become a new favorite due to its characteristics such as "made and delivered" and "no additives".

2. Jinan case: Disassembly of monthly service of 100 yuan

The "99 yuan monthly package" launched by a pet fresh food brand in Jinan has caused heated discussions, and its core services include:

• Customized formula:Match ingredients according to pet breed, age, and health status;
• 30 separate packages:1 serving is delivered daily, including meat, vegetables and cereals;
• Transparent Kitchen Live:Consumers can view the production process in real time through the APP.

3. User feedback and disputes

Among the 20 pet owners in Jinan randomly interviewed, 65% believed that fresh food "significantly improves pet hair and digestive problems", but some consumers also raised concerns:

• "Can the freshness of the ingredients be guaranteed?" (25% of the respondents were concerned);
• "Does long-term consumption lead to picky eating?" (15% of respondents hesitate).

4. Industry trend forecast

Industry insiders pointed out that the rise of fresh pet food delivery will drive the following changes:

1. Supply Chain Upgrade:Cold chain distribution and food traceability technologies are accelerating the popularization;
2. Service Segment:Professional packages for special needs such as elderly dogs and postoperative pets have emerged;
3. Price stratification:It is expected that the market will see multi-level products ranging from 30-500 yuan in 2024.

Conclusion

The case of fresh pet food takeaway in Jinan reveals the potential for consumption upgrading in the sinking market. In the future, with the improvement of standardized supervision and the deepening of consumer education, this model may become a new growth point in the pet food industry. For merchants, how to balance cost and quality in scale expansion will be a key proposition for sustainable development.