Zhejiang Caviar Mooncakes Fascinated: The Luxury Combination of Kaluga 9 Years Sturgeon Caviar and Black Truffle Sauce
Recently, a caviar mooncake from Zhejiang has become popular on social platforms and has become a hot topic before the Mid-Autumn Festival. This mooncake was launched by the well-known brand Kaluga. It mainly features a luxurious combination of ingredients - 9-year sturgeon caviar and black truffle sauce. It is priced at 588 yuan per box, but it is still in short supply. The following is a detailed data analysis and market response about this mooncake.
1. Product core data
| index | data |
|---|---|
| Product Name | Kaluga Caviar Black Truffle Mooncake |
| Core raw materials | 9 years of sturgeon caviar, black truffle sauce |
| Single box price | RMB 588 |
| Single box specifications | 6 pieces (50g each) |
| Online time | August 25, 2023 |
| First batch of sales | 10,000 boxes (sold out within 3 days) |
2. Social media popularity analysis
According to data monitoring across the entire network for the past 10 days, the number of discussions on this mooncake has shown an explosive growth. Here are the performances of key platforms:
| platform | Readings of related topics | Discussion volume |
|---|---|---|
| 120 million | 85,000 | |
| Little Red Book | 36 million | 21,000 |
| Tik Tok | 90 million | 150,000+ |
3. Consumer portraits and feedback
Through sampling surveys, consumers who buy this mooncake are mainly concentrated between the ages of 25 and 45, with women accounting for as much as 78%. The following are the keyword statistics for consumer evaluation:
| Keywords | Frequency of occurrence |
|---|---|
| Luxury experience | 42% |
| Value for money | 35% |
| Unique taste | 28% |
| First choice for gift gifts | 20% |
4. Industry comparison and market significance
Compared with traditional mooncakes, Kaluga caviar mooncakes are priced 5-8 times higher than the market average, but their innovation still attracts a large number of tasters. The following is a comparison of high-end products in the Mid-Autumn Mooncake Market in 2023:
| brand | Product Type | Unit price range |
|---|---|---|
| Kaluga | Black Truffle Mooncake with Caviar | RMB 588/box |
| Peninsula Hotel | Creamy Mooncake | RMB 398/box |
| Beautiful heart | Filled cream yellow mooncake | RMB 328/box |
5. Expert opinion
Food industry analyst Li Qiang said: "The popularity of this product reflects the strong demand for 'scarcity' and 'social attributes' under the trend of consumption upgrading. The combination of caviar and mooncakes breaks traditional perceptions and successfully creates topicality."
6. Future prospects
It is reported that Kaluga has planned to launch a second batch of products and is considering adding a limited edition gift box. As the Mid-Autumn Festival approaches, the popularity of this mooncake may continue to rise, becoming a landmark case of holiday consumption in 2023.
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