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Zhejiang Caviar Mooncakes Fascinated: The Luxury Combination of Kaluga 9 Years Sturgeon Caviar and Black Truffle Sauce

2025-09-18 23:33:11 gourmet food

Zhejiang Caviar Mooncakes Fascinated: The Luxury Combination of Kaluga 9 Years Sturgeon Caviar and Black Truffle Sauce

Recently, a caviar mooncake from Zhejiang has become popular on social platforms and has become a hot topic before the Mid-Autumn Festival. This mooncake was launched by the well-known brand Kaluga. It mainly features a luxurious combination of ingredients - 9-year sturgeon caviar and black truffle sauce. It is priced at 588 yuan per box, but it is still in short supply. The following is a detailed data analysis and market response about this mooncake.

1. Product core data

Zhejiang Caviar Mooncakes Fascinated: The Luxury Combination of Kaluga 9 Years Sturgeon Caviar and Black Truffle Sauce

indexdata
Product NameKaluga Caviar Black Truffle Mooncake
Core raw materials9 years of sturgeon caviar, black truffle sauce
Single box priceRMB 588
Single box specifications6 pieces (50g each)
Online timeAugust 25, 2023
First batch of sales10,000 boxes (sold out within 3 days)

2. Social media popularity analysis

According to data monitoring across the entire network for the past 10 days, the number of discussions on this mooncake has shown an explosive growth. Here are the performances of key platforms:

platformReadings of related topicsDiscussion volume
Weibo120 million85,000
Little Red Book36 million21,000
Tik Tok90 million150,000+

3. Consumer portraits and feedback

Through sampling surveys, consumers who buy this mooncake are mainly concentrated between the ages of 25 and 45, with women accounting for as much as 78%. The following are the keyword statistics for consumer evaluation:

KeywordsFrequency of occurrence
Luxury experience42%
Value for money35%
Unique taste28%
First choice for gift gifts20%

4. Industry comparison and market significance

Compared with traditional mooncakes, Kaluga caviar mooncakes are priced 5-8 times higher than the market average, but their innovation still attracts a large number of tasters. The following is a comparison of high-end products in the Mid-Autumn Mooncake Market in 2023:

brandProduct TypeUnit price range
KalugaBlack Truffle Mooncake with CaviarRMB 588/box
Peninsula HotelCreamy MooncakeRMB 398/box
Beautiful heartFilled cream yellow mooncakeRMB 328/box

5. Expert opinion

Food industry analyst Li Qiang said: "The popularity of this product reflects the strong demand for 'scarcity' and 'social attributes' under the trend of consumption upgrading. The combination of caviar and mooncakes breaks traditional perceptions and successfully creates topicality."

6. Future prospects

It is reported that Kaluga has planned to launch a second batch of products and is considering adding a limited edition gift box. As the Mid-Autumn Festival approaches, the popularity of this mooncake may continue to rise, becoming a landmark case of holiday consumption in 2023.

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