What positive impact will the October holiday have on the Chinese tourism market?
With the end of the October holiday, the Chinese tourism market has once again ushered in a wave of consumption peak. As one of the most important holidays throughout the year, the National Day holiday not only drove the rapid growth of tourism consumption, but also injected strong impetus into related industries. The following is a compilation and analysis of popular topics and data across the entire network in the past 10 days, interpreting the positive impact of long holidays on the tourism market from multiple dimensions.
1. The number of tourists and income increased significantly
According to data released by the Ministry of Culture and Tourism, the number of domestic tourists and tourism revenue nationwide hit a record high during the National Day holiday in 2023, showing a strong recovery trend in the tourism market. The following is a comparison of specific data:
| index | National Day holiday in 2022 | National Day holiday in 2023 | Year-on-year growth |
|---|---|---|---|
| Domestic travelers (100 million) | 4.22 | 5.74 | 36.0% |
| Domestic tourism revenue (billion yuan) | 2872 | 4100 | 42.8% |
| Per capita consumption (yuan) | 680 | 715 | 5.1% |
From the data, it can be seen that both tourists and income have achieved significant growth during the National Day holiday in 2023. Among them, the growth rate of tourism revenue is higher than the growth rate of passengers, indicating that the quality of tourism consumption has improved.
2. Popular destinations and travel methods
During the National Day holiday, the tourism markets in various places showed a trend of diversification. The following are the hotly discussed tourist destinations and methods across the Internet:
| category | Popular Representatives | Features |
|---|---|---|
| Traditional popular cities | Beijing, Shanghai, Hangzhou, Chengdu | Historical and cultural attractions and urban tours are sought after |
| Emerging Internet celebrity cities | Chongqing, Xi'an, Changsha, Qingdao | Social media drives the check-in craze |
| Rural Tourism | Pastoral complex, characteristic town | Parent-child travel and leisure vacation demand is strong |
| Self-driving tour | 318 Sichuan-Tibet Line, Hainan Island Ring Road | High degree of freedom, strong experience |
It is worth noting that“Reverse Travel”It has become a new trend for this year's National Day. Many tourists choose to avoid popular scenic spots with large traffic and go to niche destinations to pursue a more comfortable travel experience.
3. The transportation and accommodation market performed well
The prosperity of the tourism market has also driven the growth of related industries. Railways, civil aviation and accommodation industries all hit peaks during the holidays:
| Transportation mode | Passengers sent (10,000) | Year-on-year changes |
|---|---|---|
| railway | 13400 | +126% |
| civil aviation | 1700 | +195% |
| highway | 37200 | +56% |
In terms of accommodation, the average occupancy rate of hotels in popular tourist cities reaches more than 85%, and some specialty homestays are hard to find. Data shows that the booking volume of mid-to-high-end hotels and specialty homestays increased by 65% and 120% year-on-year respectively.
4. The trend of tourism consumption upgrading is obvious
During this year's National Day holiday, tourism consumption showed a clear trend of upgrading:
1.In-depth experience tourPopularity: Tourists are no longer satisfied with taking a quick look, but are more inclined to participate in local cultural experience activities, such as intangible cultural heritage handmade and food production.
2.Night economyBooming development: Major scenic spots and commercial districts have extended their business hours, and night tourism revenue has increased by 80% year-on-year.
3.Smart travelPopularization: The application of technologies such as online booking, electronic guides, contactless services has improved tourism convenience, and 90% of tourists use mobile phones to complete tourism-related consumption.
V. Overall driving effect on the economy
The driving effect of the National Day holiday on the economy is not only reflected in the tourism industry itself, but also drives retail, catering, entertainment and other fields:
| industry | Growth situation |
|---|---|
| FOOD | Revenues of key catering companies increased by 62% year-on-year |
| retail | Sales of key retail enterprises increased by 45% year-on-year |
| Movie | The box office of the National Day holiday reached 3.5 billion yuan |
Overall, the 2023 National Day holiday demonstrates the strong resilience and vitality of China's tourism market. Against the backdrop of normalized epidemic prevention and control, the rapid recovery of tourism consumption has injected new impetus into economic development and also reflects the improvement of residents' consumer confidence and quality demand.
Looking ahead, with the continuous optimization of tourism supply and the continuous upgrading of consumer demand, China's tourism market is expected to continue to maintain a good development trend. It is recommended that relevant companies seize opportunities, innovate products and services to better meet the diverse and personalized needs of tourists.
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