Overseas market, electrification and intelligence have become the growth keywords of engineering machinery
In recent years, the global engineering machinery industry has undergone profound changes, and overseas market expansion, electrification transformation and intelligent upgrading have become the three core driving forces driving industry growth. This article combines hot data across the entire network in the past 10 days to analyze the current situation and future of this trend.
1. Overseas markets become growth engines
As domestic market competition intensifies, Chinese engineering machinery companies are accelerating their overseas revenue, and the proportion of overseas revenue has increased significantly. Taking leading companies such as Sany Heavy Industry and XCMG Machinery as examples, the year-on-year growth rate of overseas market revenue in the first half of 2023 exceeded 50%. The following are the performance of some companies in overseas markets:
| enterprise | Overseas revenue in 2023H1 (billion yuan) | Year-on-year growth | Main markets |
|---|---|---|---|
| Sany Heavy Industry | 258.6 | 52.3% | Southeast Asia, Middle East |
| XCMG Machinery | 189.4 | 58.7% | Africa, South America |
| Zoomlion | 142.8 | 46.5% | Europe, North America |
2. Accelerate electrification transformation
The global carbon neutrality goal promotes the process of electrification of engineering machinery. From January to August 2023, global electric construction machinery sales increased by 120% year-on-year, and the Chinese market accounted for more than 60%. The following are the popular electric engineering machinery product data:
| Product Type | Sales volume in 2023 (10,000 units) | Penetration rate | Representative of the enterprise |
|---|---|---|---|
| Electric excavator | 4.2 | 15% | Trinity, Caterpillar |
| Electric loader | 3.8 | 12% | XCMG, Volvo |
| Electric forklift | 28.5 | 35% | Hangcha, Toyota |
3. Intelligent technology reshapes the industry
The application of 5G, AI and autonomous driving technologies has significantly improved the efficiency of engineering machinery. According to the latest statistics, the global intelligent engineering machinery market size is expected to reach US$42 billion in 2023, with an annual compound growth rate of 18%. The following are application cases of intelligent technology:
| technology | Application scenarios | Improve efficiency | Typical enterprises |
|---|---|---|---|
| unmanned | Mining excavation | 30% | Komatsu, Huawei |
| Remote control | High-risk construction | 25% | Sany, DJI |
| Predictive maintenance | Equipment Management | 40% | Caterpillar, Siemens |
4. Future trend prospects
1.Overseas Markets: The dividends of the RCEP agreement will continue to be released, and there will be strong demand in Southeast Asia, the Middle East and other regions;
2.Electrification: The global penetration rate of electric engineering machinery may exceed 30% in 2025, and battery technology has become the key to competition;
3.Intelligent: AI+ digital twin technology will promote full life cycle management, and the industry's profit margin is expected to increase by 5-8 percentage points.
In summary, the engineering machinery industry has entered a new development stage of "overseas + electric + intelligence", and enterprises need to keep up with technological changes and seize the global market highland.
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