China Resources Land releases "Good House" White Paper: The full life cycle service system is implemented
Recently, China Resources Land officially released the "Good House" White Paper, systematically proposing the concept of "full life cycle service system" for the first time, marking a milestone breakthrough in the transformation of the real estate industry from traditional development to "product + service". Based on research data on more than 100,000 households, the white paper redefined the standards for "good houses" in the new era, and attracted widespread attention from the industry.
1. Core data: User needs insight
| Research dimensions | Key data | Percentage |
|---|---|---|
| Space functional requirements | Variable apartment design | 78.6% |
| Health standards | Fresh air water purification system | 92.3% |
| Intelligent configuration | Whole-house intelligent system | 65.4% |
| Community Service | 24-hour emergency response | 88.7% |
2. Highlights of service system innovation
1.Spatial variable system: Through the "skeleton support body + variable filling body" technology, the free combination and transformation of the apartment type is achieved to meet the needs of different life stages such as marriage, childbirth, and elderly care.
2.Health protection system: Integrate 12 health technical standards such as PM2.5 purification, water quality monitoring, and light environment regulation, and air quality reaches WHO level 2 standard.
3.Smart life platform: Independently developed the "Runxiangjia" APP, integrating 300+ service provider resources, and providing eight major categories of services including property, housekeeping, and medical care.
| Service module | Covering scenes | Response time |
|---|---|---|
| Home repair | Water, electricity, home appliances, etc. | 30 minutes |
| Health Management | Online consultation | 24 hours |
| Educational custody | Classroom at half past four | Appointment system |
3. Industry impact and market feedback
After the white paper was released, the capital market responded quickly: China Resources Land's stock price rose 3.2% on the same day, while Hong Kong stocks' domestic real estate sector followed suit 1.7%. According to third-party monitoring data, the number of white paper-related content reads on social media platforms exceeded 8 million times, ranking first in the hot search list of real estate.
Industry insiders pointed out that the system directly hits the three major pain points of the current housing market:Product homogeneity (72%), service fragmentation (68%), community function single (81%). Vice President of China Real Estate Association believes: "This is the first time that the industry has systematically integrated construction hardware and service software, which is of exemplary significance for promoting the quality upgrade of housing in the 14th Five-Year Plan."
4. Future development plan
China Resources Land announced that it will implement the service system in three stages:
| stage | Time node | Coverage items |
|---|---|---|
| Pilot period | 2023Q4 | 12 first- and second-tier cities |
| Promotion period | 2024 | 50+ key projects |
| Full cycle | 2025 | All new development projects |
It is worth noting that the system will launch "House Health Records" to record the entire life cycle data of the building through blockchain technology, including construction materials, equipment maintenance records, etc. This move will greatly improve the transparency of second-hand housing transactions.
During the current period of in-depth adjustment of the real estate market, China Resources Land has provided a reference model for industry transformation and upgrading through its strategy of opening up a new track through service innovation. As people's requirements for living quality continue to upgrade, the reconstruction of the "good house" standard may trigger a new round of product revolution.
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