JD MALL Autumn Home Bohui kicks off: Smart toilets and functional sofas account for more than 90% of sales
Recently, JD MALL Autumn Home Blog has officially kicked off, and the first day of the event showed a strong consumption momentum. Data shows that the smart home category has become the biggest highlight of this Jiabohui, among whichSmart toiletandFunctional sofaThe sales accounted for more than 90%, reflecting consumers' strong demand for intelligent and comfortable home products. The following are detailed data and analysis of this event.
1. Smart home category sales data
On the first day of the event, JD MALL's smart home category sales exceeded 100 million yuan, among which smart toilets and functional sofas performed particularly well. The following are the specific sales data:
| Category | Sales share | Year-on-year growth |
|---|---|---|
| Smart toilet | 55% | 120% |
| Functional sofa | 38% | 90% |
| Other smart homes | 7% | 30% |
2. Analysis of consumer preferences
From the data, it can be seen that consumers' demand for smart toilets and functional sofas has shown explosive growth. JD MALL survey shows that the following factors have driven the hot sales of these two types of products:
1.Popularization of healthy living concepts: The functions of smart toilets such as sterilization and warm water flushing are favored by consumers, especially young families and middle-aged and elderly groups.
2.Recruiting demand for home office: The multi-stage adjustment and massage functions of the functional sofa have become the "necessary demand" for people working from home, and sales have nearly doubled year-on-year.
3.Intelligent upgrade trend: Consumers prefer to choose smart home products that support voice control and APP linkage to improve the convenience of life.
3. Popular brands and single product rankings
In this Jiabohui, many well-known brands performed well. The following are the top five brands and items in sales:
| brand | Hot items | Sales (10,000 yuan) |
|---|---|---|
| Kohler | Smart toilet Numi 2.0 | 850 |
| Zhihuashi | Electric functional sofa 1028 | 720 |
| TOTO | Smart toilet CES9788 | 680 |
| Gu Jia Home Furnishing | Zero gravity sofa | 650 |
| Jiumu | Smart toilet Z1D80 | 600 |
4. Future trend forecast
A relevant person in charge of JD MALL said that the smart home market is still in a period of rapid growth, and it is expected that the market size of smart toilets and functional sofas will double in the next three years. In addition, with the further penetration of AI technology, more innovative products (such as smart mattresses and smart lighting systems) will enter the consumer vision.
This autumn Jiabohui will last until the end of this month, and consumers can enjoy multiple discounts, including full discounts, old-for-new subsidies, etc. JD MALL will also cooperate with the brand to launch limited-edition new products to further meet consumers' upgrade needs.
(Note: The above data statistics are the first day of the event, covering JD MALL online and offline stores.)
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