2025 China Real Estate Market White Paper Release: Intelligence, Greening, and Service Become the Core
Recently, the "2025 China Real Estate Market White Paper" jointly released by the China Real Estate Association and several authoritative institutions was officially unveiled, attracting widespread attention from the industry. The white paper points out that in the future, China's real estate market will focus onIntelligent, green, and service-orientedThe three core trends are undergoing in-depth transformation and promoting the industry to move from high-speed growth to high-quality development.
Here are the key data and trend analysis in the white paper:
| index | 2023 data | 2025 forecast | growth rate |
|---|---|---|---|
| Smart home penetration rate | 35% | 60% | 71.4% |
| Number of green building certification projects | 1,200 | 3,000 | 150% |
| Property service satisfaction | 75 points | 85 points | 13.3% |
| Real estate technology investment amount (billion yuan) | 500 | 1,200 | 140% |
Intelligent: Technology-driven living experience upgrade
The white paper shows that by 2025, the penetration rate of smart homes is expected to increase from the current 35% to 60%, and technologies such as the Internet of Things and artificial intelligence will be deeply integrated into the residential scenario. For example, intelligent security and energy management systems will become the standard configuration for new houses, and the second-hand house market will also achieve intelligent upgrades through renovation.
Greening: Low-carbon construction becomes mainstream
Driven by the "dual carbon" goal, the number of green building certification projects is expected to grow by 150% in three years to 3,000. The white paper particularly emphasizes that innovative models such as photovoltaic building integration (BIPV), prefabricated technology will be popularized at a faster pace, and the subsidies for relevant policies will be further increased.
| Green technology | Application ratio (2023) | Application ratio (2025) |
|---|---|---|
| Energy-saving glass | 40% | 70% |
| Rainwater recycling system | 25% | 50% |
| Ground source heat pump | 15% | 35% |
Service-oriented: From "selling houses" to "selling life"
The white paper points out that property service satisfaction will become one of the key factors in home buyers’ decision-making. It is estimated that by 2025, the leading real estate companies will increase the proportion of service revenue from the current 10% to 30%, covering value-added services such as community medical care, education supporting facilities, and elderly care custody. The head of a real estate company said: "In the future, the community will be a micro-urban unit of the '15-minute living circle'."
Challenges and opportunities coexist
Although the transformation prospects are broad, the white paper also reminds the industry to face three major challenges:High technical cost, incomplete standard system, shortage of professional talents. In this regard, experts recommend establishing demonstration projects through government-enterprise cooperation, and strengthening the construction of a vocational training system.
Overall, China's real estate market in 2025 will present a new pattern of "three-in-one integration", which will inject new impetus into economic development while redefining the living ideals of Chinese people.
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