2025 China Home Consumer Trend Report: Intelligent, Aging-friendly, and Customized Complete Equipment Become the Three Cores
With the continuous development of China's economy and consumption upgrading, the home furnishing industry is ushering in a new round of changes. According to the latest market research data, China's household consumption will show in 2025Intelligent, aging-friendly, custom-madeThree core trends. This article will combine the popular topics on the Internet for the past 10 days to deeply analyze the driving factors and future development directions behind these three trends.
1. Smart home: Technology empowers life
In recent years, the penetration rate of smart home products has increased significantly, and consumers' demand for smart life has increased. Data shows that the size of China's smart home market is expected to exceed 500 billion yuan in 2025, with an annual compound growth rate of 15%. The following are popular smart home categories and user attention:
| Smart home products | User attention (%) | Year-on-year growth rate (%) |
|---|---|---|
| Intelligent security system | 32.5 | 18.7 |
| Smart lighting | 28.3 | 15.2 |
| Smart home appliances | 25.6 | 12.4 |
| Voice Assistant | 13.6 | 20.1 |
From the data,Intelligent security systemandVoice AssistantThe rapid growth reflects consumers' dual demand for safety and convenience. In the future, as 5G and AI technologies become more mature, smart homes will move towards the direction of whole-house interconnection.
2. Aging-friendly home furnishings: The rise of silver economy
China's aging process is accelerating, and aging-friendly homes have become a new blue ocean. According to statistics, the proportion of people over 60 years old will reach 20% in 2025, and the market size of the aged-friendly home furnishings is expected to exceed 100 billion yuan. The following are the key demand distributions for aging-friendly homes:
| Aging-friendly needs | Consumer proportion (%) | Popular Products |
|---|---|---|
| Accessible design | 45.8 | Anti-slip floor, handrail |
| Health monitoring | 32.1 | Smart mattresses, air purifiers |
| Convenient operation | 22.1 | One-button switch, voice control |
It is worth noting thatHealth monitoringThe growth rate of demand for a type of product is significant, indicating that the elderly population attaches importance to health management. In the future, aging-friendly home furnishings will pay more attention to the combination of "humanization" and "technology".
3. Customization of the whole installation: One-stop solution is sought after
In the context of consumption upgrading, customization of whole-fitting has become the first choice for young people. The scale of the whole-fitting market in 2025 is expected to reach 800 billion yuan, among which "personalized design" and "environmental materials" are the key selling points. The following is an analysis of the consumption preferences for custom-made whole-packaging:
| Consumer groups | Core Requirements | Budget scope (10,000 yuan) |
|---|---|---|
| Post-90s | Personalized style | 15-30 |
| Post-80s | Functional Practical | 30-50 |
| Post-70s | Quality and environmental protection | More than 50 |
Data shows thatPost-90sMore inclined to pay for personalization,Post-70sIt pays more attention to quality. Complete-fitting customization companies need to launch differentiated services for different age groups to meet diverse needs.
Summarize
Three major trends of Chinese household consumption in 2025—Intelligent, age-friendly, customized, is not only a product of technological progress, but also a reflection of changes in social structure. Enterprises need to keep up with the trend and comprehensively innovate their service models from product research and development to comprehensive innovation in service models in order to seize the market opportunities in the future.
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