The 8-day holiday of National Day and Mid-Autumn Festival inspires the public's enthusiasm for travel, and the willingness to travel may hit a new high

The 8-day holiday of National Day and Mid-Autumn Festival inspires the public's enthusiasm for travel, and the willingness to travel may hit a new high

With the addition of National Day and Mid-Autumn Festival, 2023 ushered in a rare 8-day super-long holiday. Data from the entire network for the past 10 days shows that the public's enthusiasm for travel is high, and the tourism market may usher in a new round of explosive growth. The following analyzes the characteristics of this long holiday tourism market from multiple dimensions such as search popularity, travel trends, and popular destinations.

1. Analysis of the popularity of search across the Internet

According to the keyword monitoring of major platforms, the search volume of topics such as "National Day Tourism" and "Mid-Autumn Festival Travel" has increased by more than 60% year-on-year in the past 10 days, and tourism-related topics have frequently been on the hot search list. The following is a comparison of specific data:

2. Travel methods and crowd portraits

Data shows that this year's long holiday travel has two major characteristics: "family travel dominates and cross-provincial travel recovery":

From the age distribution of the population,25-40 years oldIt accounted for 58%, of which the number of parent-child family travel orders increased by 112% year-on-year, becoming the main consumer group.

3. Top 10 popular destinations

Combined with air tickets, hotel reservations and scenic spot reservation data, the following cities or scenic spots have become the most popular destinations for this year's long holiday:

4. Market trend forecast

Based on multi-party data, this year's National Day and Mid-Autumn Festival tourism market may show the following characteristics:

1.The number of travelers hits a record high: It is expected that the number of domestic tourists nationwide will exceed 800 million, an increase of 15% over the same period in 2019;

2.Consumption upgrades significantly: The booking volume of high-quality hotels and niche in-depth tour products doubled year-on-year;

3.Off-peak travel becomes the mainstream: More than 60% of tourists choose to travel in segments to avoid congregation.

Experts suggest that tourists need to plan their itinerary in advance and pay attention to real-time passenger flow information to ensure that they enjoy the holiday safely and comfortably. The cultural and tourism department also reminds major scenic spots to make emergency plans to deal with possible peak passenger flow.