How much does a barbecue cost? ——Analysis of popular topics and consumption trends across the network in the past 10 days
Recently, "barbecue prices" have become a hot topic on social platforms. From the controversy of cost-effectiveness of "Zibo Barbecue" to the differences in night market consumption in various places, netizens have posted their bills to discuss it. This article combines hot data on the entire network in the past 10 days to analyze the current situation of barbecue consumption in a structured manner.
1. Comparison of per capita consumption in key cities across the country (data source: Dianping/Meituan)
| City | Per capita consumption (yuan) | Popular items price (yuan) |
|---|---|---|
| Beijing | 85-120 | Lamb kebab 8-15/grilled oysters 12-20 |
| Shanghai | 90-130 | Wagyu kebab 18-30/scallop 15-25 |
| Chengdu | 60-90 | Pork Belly 5-8/Brain Flower 15-20 |
| Zibo | 35-55 | Small cakes with meat 3-5/kale 2-3 |
| Changsha | 65-95 | Butter skewers 4-6/flavored shrimp 88-128 |
2. Top 5 hot search topics (6.10-6.20)
| topic | platform | Reading volume |
|---|---|---|
| #Zibo BBQ Boss says that the price will not increase if it loses money# | 280 million | |
| #How much does it cost to eat barbecue in Beijing, Shanghai and Guangzhou? | Tik Tok | 120 million |
| #Hidden way to eat in Northeast barbecue# | Little Red Book | 86 million |
| #College students take the high-speed train to Zibo to eat skewers# | B station | 45 million |
| #Xinjiang barbecue master earns 30,000 per month# | quick worker | 32 million |
3. Trend of consumption structure
1.Increased price sensitivity: Meituan data shows that the average price of barbecue orders in Q2 2024 fell by 12% year-on-year, and packages below 78 yuan accounted for 67%.
2.Significant regional differences: The north prefers beef and mutton (58%), and the number of seafood barbecue orders in the south increased by 23% year-on-year.
3.New consumption scenarios emerge: Sales of camping barbecue equipment increased by 45% year-on-year, and the per capita cost of household DIY barbecue can be controlled within 40 yuan.
4. Netizens' hot topics
• "I was charged 198 yuan per person for barbecue in a scenic spot, and the actual dishes were less than 100 yuan" (Tik Tok Hot Comments and Likes 18w+)
• "2 people spend 76 yuan on Zibo barbecue" VS "186 yuan on the same level in Shanghai" (Weibo topic controversy)
• Young consumers pay more attention"Cost-performance formula": Ingredients Freshness × Parts ÷ Price = Recommended Index
5. Industry experts' suggestions
1. Choose non-scenic shops, the per capita price difference can reach 30-50 yuan
2. Follow before 19:00"Early Bird Discount"Time period (some merchants discounts up to 60% off)
3. Pre-order packages through the group buying platform can save 15-25% of the expenses
Current barbecue consumption has evolved from a simple food experience to a social phenomenon that reflects the vitality of the regional economy and changes in consumption concepts. Before eating skewers next time, you might as well do a good job of price research to make every skewer worth the money.
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