County tourism orders increased by 42% year-on-year, and young customers became the main force
In recent years, county tourism has gradually become a new hot spot in the domestic tourism market. The latest data shows that the number of county tourism orders increased by 42% year-on-year in the past 10 days, of which the proportion of young tourists increased significantly, becoming the main force in promoting the development of county tourism. This phenomenon reflects the change in tourism consumption trends and injects new vitality into the county economy.
1. The number of county-level tourism orders has increased significantly
According to statistics from major tourism platforms, the number of county tourism orders has increased significantly year-on-year in the past 10 days, and the order volume of some popular counties has even doubled. The following is a comparison data on the number of tourism orders in some counties:
| County name | Order volume (nearly 10 days) | Year-on-year growth rate |
|---|---|---|
| Anji, Zhejiang | 125,000 orders | 45% |
| Dali, Yunnan | 98,000 orders | 50% |
| Yangshuo, Guangxi | 83,000 orders | 38% |
| Hunan Phoenix | 76,000 orders | 42% |
It can be seen from the table that the order volume growth in popular counties such as Anji, Zhejiang and Dali, Yunnan has been particularly significant, reflecting tourists' strong demand for natural scenery and cultural experience.
2. Young customer groups become the main force
It is worth noting that the proportion of young tourists in county tourism has increased significantly. Data shows that the proportion of young tourists aged 18-35 is 65%, far exceeding other age groups. The following is the proportion of tourists of different age groups:
| Age group | Percentage |
|---|---|
| 18-25 years old | 35% |
| 26-35 years old | 30% |
| 36-45 years old | 20% |
| Over 46 years old | 15% |
Young tourists prefer to choose personalized and experience-oriented tourism projects, such as homestay experience, outdoor adventure, intangible cultural heritage experience, etc. This trend has also promoted the innovation and upgrading of county tourism products.
3. Analysis of popular county tourism destinations
Among the many county tourist destinations, the following categories are particularly popular among tourists:
1.Natural landscape: Such as Anji, Zhejiang, Yangshuo, Guangxi, etc., which have attracted a large number of tourists with their unique landscape scenery.
2.Cultural experience type: For example, in Dali, Yunnan, Phoenix, Hunan, etc., tourists can deeply experience the local historical culture and folk customs.
3.Leisure and vacation type: Such as Wanning, Hainan, Xiapu, Fujian, etc., suitable for tourists who pursue slow life and relaxation.
The following are the statistics on the evaluation keywords of tourists from some popular counties:
| County name | Visitor evaluation keywords |
|---|---|
| Anji, Zhejiang | Bamboo forest, ecology, freshness |
| Dali, Yunnan | Ancient city, literature, slow life |
| Yangshuo, Guangxi | Landscape, cycling, pastoral |
4. Analysis of the reasons why county tourism is popular
The rapid growth of county tourism is inseparable from the following factors:
1.Policy support: In recent years, the state and local governments have introduced a series of policies to support the development of county tourism, such as improving infrastructure and promoting characteristic tourism routes.
2.Consumption upgrade: Tourists have increasingly demanded on tourism experience, and county tourism provides differentiated and personalized choices.
3.Social Media Powered by: The communication effect of platforms such as Douyin and Xiaohongshu has made many niche counties "online celebrity check-in places".
4.Transportation convenience: The improvement of high-speed rail and highway networks has shortened the time and space distance between cities and counties.
5. Future development trends
The rapid development of county tourism has injected new impetus into rural revitalization and regional economy. In the future, county tourism may show the following trends:
1.Product diversification: More counties will develop new business formats such as study tourism, health tourism, etc. in light of local characteristics.
2.Service standardization: Improve service quality and create a more professional tourism service system.
3.Marketing precision: Use big data and social media to accurately reach the target customer base.
In general, the rise of county tourism is an inevitable result of tourism market segmentation and consumption upgrading. With the continuous influx of young customers and the continuous innovation of county tourism products, this market will usher in greater development space.
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