Summer Cultural and Tourism Market Observation: Events are driving traffic, small cities are rising, and the tourism market is full of vitality
With the arrival of the peak summer tourism season, China's cultural and tourism market has shown diversified vitality. Data in the past 10 days show that sports events, the rise of niche cities and parent-child travel have become market hotspots, and the tourism consumption structure has been further optimized. This article will analyze the new trends in the summer cultural and tourism market from a data perspective.
1. Sports events become a new engine of traffic
The driving effect of large-scale sports events on the tourism economy is significant. Taking Guizhou's "Village Super League" as an example, the number of local hotel reservations during the event increased by more than 300% year-on-year. The following is the data on tourism impact of some popular events:
| Event name | Organizing | Visitor increase | Hotel reservations increase |
|---|---|---|---|
| Guizhou "Village Super" | Qiandongnan Prefecture | +420% | +350% |
| Chengdu Universiade | Chengdu | +180% | +220% |
| Nadamu, Inner Mongolia | Xilinguole | +310% | +290% |
2. The rapid rise of tourism in small cities
"Reverse Tourism" that avoids the peak of crowds, continues to rise, and the number of orders in third-tier and below cities has increased significantly year-on-year. The following are the travel data of popular small cities during the summer:
| City | province | Order growth | Main attractions |
|---|---|---|---|
| Zibo | Shandong | +580% | Barbecue culture |
| Yanji | Jilin | +320% | Korean style |
| Libo | Guizhou | +410% | Natural scenery |
3. Parent-child study tours continue to heat up
Summer parent-child travel orders account for 45%, and the number of reservations in cultural venues such as museums and science and technology museums has surged. Historical and cultural cities such as Beijing and Xi'an are still popular choices, and emerging research and study bases are also favored.
| Study Type | Popular Destinations | Booking increase | Average stay time |
|---|---|---|---|
| History and culture | Xi'an/Luoyang | +230% | 4.2 days |
| Natural Science Popularization | Xishuangbanna | +180% | 3.8 days |
| Red Education | Jinggangshan | +150% | 2.5 days |
4. The night economy contributes significantly
Summer night consumption accounts for 35% of the whole day consumption, and night markets, light shows, live performances and other projects enrich the tourists' experience. Data shows that the per capita consumption of night tourism reached 280 yuan, 40% higher than that of daytime.
5. Pivot of traffic data
High-speed rail has become the first choice for summer travel, accounting for 62%; car rental self-driving tour orders increased by 75% year-on-year, indicating the increase in tourists' demand for flexibility. The following are the proportion of major transportation modes:
| Transportation mode | Percentage | Year-on-year changes |
|---|---|---|
| High-speed rail | 62% | +12% |
| airplane | twenty three% | -3% |
| Self-driving | 15% | +8% |
Summarize:
The summer tourism market in 2023 is showing"The event drainage effect is significant, small cities are emerging, and parent-child study continues to heat up"Three major characteristics. Data shows that the integration of culture and tourism has been further deepened, tourists’ demand for cultural experience has been significantly enhanced, and the tourism market is developing in a more diversified and quality direction. This trend is expected to continue in the future, providing new impetus for the transformation and upgrading of the cultural and tourism industry.
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