Xi'an Cuijingtai Phase III delivery price cut by 40% the next day: owners collectively protect their rights and demand a price difference
Recently, the price of the third phase of the Cuijingtai project in Xi'an suddenly dropped by 40% the day after its delivery, which triggered a collective rights protection incident for owners, which quickly became a hot topic on the Internet. The owners questioned the developers' "malicious price cuts" and asked to make up for the price difference or check out. The number of readings on related topics on Weibo, Douyin and other platforms has exceeded 10 million.
Event background
The third phase of Cuijingtai project is located in Weiyang District, Xi'an City. It was developed by a well-known real estate company. The original unit price was about 18,000 yuan per square meter. The owner completed the collection of houses on October 8, but the next day (October 9), the developer suddenly launched a "liquidation special offer", with the unit price dropping to 11,000 yuan/square meter, and some properties even as low as 9,000 yuan/square meter, a drop of up to 40%.
| Time node | Event content |
|---|---|
| October 8 | The owner completes the house collection procedures |
| October 9 | Developers announce price cuts by 40% |
| October 10 | More than 300 owners gathered in the sales office to protect their rights |
| October 12 | Developer responded to "market behavior" |
Main demands of owners
1. Ask the developer to make up for the difference or check out
2. Questioning the price reduction behavior violates the "Regulations on the Sales of Commercial Housing"
3. Call on regulatory authorities to intervene in the investigation
| Calculation of owner losses (taking 100㎡ as an example) | Amount (10,000 yuan) |
|---|---|
| Original total price | 180 |
| Total price after price reduction | 110 |
| Direct loss | 70 |
Developer response
The developer stated that the price cut was a "market behavior" and presented the following data:
| Project sales data | Value |
|---|---|
| Total number of sets in the third phase | 1200 sets |
| Number of sets sold | 856 sets |
| Sales rate | 71.3% |
Expert opinion
1.Legal expert: If the contract does not have special agreement, the developer has the right to adjust the price, but pay attention to the relevant provisions of the Anti-Unfair Competition Law
2.Real estate analyst: Reflecting the current pressure on destocking in the real estate market, it is expected that similar events may increase
3.economist: It is recommended to establish a warning mechanism for abnormal house price fluctuations
Netizens discuss
Weibo topic #Xi'an real estate projects are reduced as soon as they are delivered# read volume reaches 230 million, the main point of view:
• Support rights defenders: believe that developers are untrustworthy
• Marketing faction: believes that buying and selling is free
• Wait and see: Worry about triggering a chain reaction
| platform | Related topics |
|---|---|
| 230 million reads | |
| Tik Tok | #Xi'an Rights Protection, 58 million views |
| Zhihu | Ranked 7th in the hot list |
Latest progress in the event
As of October 15, the Weiyang District Housing and Urban-Rural Development Bureau has intervened in the investigation and asked the developer to submit relevant sales information. Industry insiders predict that this may promote local governments to introduce a stricter housing price filing system.
In-depth analysis
This incident reflects three major contradictions in the current real estate market:
1. The contradiction between the developer's inventory reduction pressure and the owner's asset preservation needs
2. The contradiction between market regulation mechanism and consumer rights protection
3. The contradiction between the sales system of pre-sales and the fluctuations in existing house prices
It is worth noting that similar incidents are not individual cases. According to statistics, since the second half of 2023, there have been 6 rights protection incidents caused by significant price cuts before and after delivery in the country, involving many second-tier cities such as Wuhan and Zhengzhou.
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