How to sell a house? 10-day network hotspot analysis and practical guide
Recently, real estate market policy adjustments and trading skills have become hot topics. This article combines the hot spots on the Internet in the past 10 days to provide you with a structured analysis of your house selling strategies to help you close the deal quickly.
1. The latest real estate transaction policy hot spots in 2024 (June data)
| policy type | Main content | Influence the city | Implementation time |
|---|---|---|---|
| Down payment ratio reduced | Down payment for first home reduced to 15% | Nationwide | From June 2024 |
| loan interest rate | LPR lowered by 25 basis points | Nationwide | June 20, 2024 |
| Purchase restrictions relaxed | Cancel purchase restrictions in suburbs | Hangzhou, Xi'an, etc. | June 15, 2024 |
| tax benefits | VAT exemption for 2 years | first tier cities | May 31, 2024 |
2. Three major trends in the current real estate market
1.The characteristics of the buyer’s market are obvious: The average listing and transaction cycle reached 92 days, 15 days longer than the same period last year.
2.Increased price sensitivity: Over 60% of home buyers will compare more than 5 properties before making a decision
3.Online house viewing becomes mainstream: 78% of buyers will first screen properties through VR viewing
3. 6-step practical method for selling a house
| step | key action | complete cycle | Things to note |
|---|---|---|---|
| 1. Pricing strategy | Compare data from 3 platforms | 2-3 days | Reserve 5% room for negotiation |
| 2. Housing packaging | Professional photography + VR production | 1 week | Focus on lighting and storage |
| 3. Channel selection | Publish on at least 3 platforms | 1 day | Pay attention to the refresh rules of each platform |
| 4. Preparation for house viewing | Make a guided tour route | at any time | Prepare a home inspection report |
| 5. Negotiation skills | Understand buyers’ pain points | flexible | Avoid emotional counteroffers |
| 6. Transfer and handover | Fund supervision process | 15-30 days | Clear property delivery checklist |
4. The 5 most effective marketing techniques in 2024
1.Short video viewing: Douyin/Kuaishou 30-second real estate video clicks increased by 300%
2.Pain point copywriting: For example, the conversion rate of "last chance to find a room in a school district" increased by 42%
3.Watch live broadcast: The highest interaction rate during prime time between 8 and 10 p.m.
4.Precise pricing: Attention to prices ending in 8 increases by 27% (e.g. 2.98 million)
5.holiday marketing: Search volume for "school district housing" surged 65% during the Dragon Boat Festival
5. Guide to avoid pitfalls: recent common transaction disputes
| Dispute type | Proportion | Precautions |
|---|---|---|
| Deposit dispute | 32% | clear written agreement |
| loan problem | 28% | Pre-qualification of buyers |
| Property settlement | 19% | Video storage status |
| conceal flaws | 15% | Proactive disclosure of information |
| Intermediary disputes | 6% | Choose a formal institution |
6. Expert advice: Time to sell a house in the second half of 2024
1.School district housing window period: Demand will be released intensively before enrollment in July-August.
2.Policy bonus period: The stimulus effect of the New Deal is most obvious from June to September
3.Avoid off-season: Market activity usually drops by 15-20% after October
4.Pay attention to local auctions: The best premium period is within 2 weeks after the appearance of the surrounding Xindi King
Only by mastering these hot spots and techniques and formulating strategies based on the characteristics of your own property can you close a deal quickly in the current market. It is recommended that sellers pay attention to policy changes every week and dynamically adjust listing strategies.
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