Which brand of jacket is best to buy? Popular brands and purchasing guides on the Internet in the past 10 days
With the arrival of autumn and winter, outerwear has become the focus of consumers' attention. This article will combine hot topics and data analysis on the Internet in the past 10 days to recommend trustworthy outerwear brands and provide purchasing suggestions.
1. Ranking of popular outerwear brands (search popularity in the past 10 days)
| Ranking | Brand | Popular styles | price range | core selling point |
|---|---|---|---|---|
| 1 | Canada Goose | Parka | 5,000-15,000 yuan | Extremely cold and warm, the same style as celebrities |
| 2 | The North Face | Jackets, down jackets | 1000-4000 yuan | Strong outdoor performance and high cost performance |
| 3 | Moncler | short down jacket | 8000-20000 yuan | Fashionable, light luxury and strong design sense |
| 4 | Uniqlo | light down jacket | 300-1000 yuan | High cost performance, basic and versatile |
| 5 | Bosideng | Extreme cold series | 1000-3000 yuan | The light of domestic products, professional warmth |
2. 5 key factors when choosing a jacket
1.Warmth: Select the filling material (such as goose down, duck down) and down filling amount according to the climate of the region. In extremely cold areas, it is recommended to choose Canada Goose or Bosideng.
2.Functional: For outdoor activities, you need to pay attention to waterproof and windproof properties (such as The North Face jacket), while for urban commuting, you can focus on design.
3.budget: High-end brands (Moncler) are suitable for consumers who pursue quality, while affordable brands such as Uniqlo are more suitable for daily needs.
4.Style design: The short style makes the legs look longer, while the long style is more warm. The recent hot trends are oversized and spliced designs.
5.sustainability: Patagonia and other environmentally friendly brands have become the new favorites of young people, using recycled materials to make coats.
3. Real consumer evaluation data
| Brand | Positive rating | Main advantages | Common negative reviews |
|---|---|---|---|
| Canada Goose | 92% | Still warm at minus 30 degrees Celsius | Overpriced and heavy |
| Uniqlo | 88% | Portable and easy to store | Average durability |
| Bosideng | 95% | Improved quality of domestic products | Design sense needs to be strengthened |
4. Jacket fashion trends in 2023
1.Technical fabrics: The application of self-heating materials and recyclable fibers is increasing, such as Arc’teryx’s GORE-TEX technology.
2.Multifunctional design: Practical functions such as removable inner liner and hidden storage bags are popular.
3.color trends: Internet data shows that olive green, caramel and classic black and white are the three most popular colors this winter.
5. Suggestions on purchasing channels
1. Official flagship store (guaranteed authenticity, but higher price) 2. Outlet (up to 50% off during discount season) 3. Overseas shopping platform (pay attention to tariffs and after-sales issues)
Summary: When choosing a coat brand, you need to consider your own needs. Choose The North Face for high-end outdoor products, Moncler for fashion trends, and Uniqlo or Bosideng for cost-effectiveness. It is recommended to refer to recent user reviews before purchasing, and pay attention to promotion nodes such as Double Eleven.
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