What brand is GRAM?
In recent years, with the popularity of smart homes and kitchen appliances, the GRAM brand has gradually entered the public eye. Many consumers are curious: What brand is GRAM? What are the characteristics of its products? This article will give you a detailed introduction to the brand background, product line, market performance, etc., and attach hot topics and hot content in the past 10 days to help you fully understand GRAM.
1. GRAM brand background
GRAM is a century-old home appliance brand originating from Northern Europe. It was founded in 1901 and is headquartered in Denmark. The brand is known for its high quality, innovative design and environmentally friendly concepts. Its main products include refrigerators, dishwashers, ovens and other kitchen appliances. GRAM officially entered the Chinese market in 2018 and quickly won the favor of consumers with its simple design and excellent performance.
2. GRAM’s popular product lines
| Product Category | Representative model | core selling point | price range |
|---|---|---|---|
| built-in refrigerator | GRAM KF8500 | Ultra-thin design, independent dual circulation | 15,000-25,000 yuan |
| Dishwasher | GRAM DF4510 | Ultra-large capacity, silent operation | 8,000-12,000 yuan |
| Steam oven | GRAM SO6000 | Multi-function in one, intelligent control | 10,000-15,000 yuan |
3. GRAM-related hot content in the past 10 days
Through searching the entire Internet, we found the following hot topics related to GRAM:
| Date | hot topics | heat index | Main discussion platform |
|---|---|---|---|
| 2023-06-15 | GRAM refrigerator wins 2023 Red Dot Design Award | 8.5/10 | Weibo, Xiaohongshu |
| 2023-06-18 | GRAM618 promotion record: 200% year-on-year increase | 7.8/10 | JD.com, Tmall |
| 2023-06-20 | GRAM and Xiaomi ecological chain cooperation rumors | 9.2/10 | Zhihu, Hupu |
| 2023-06-22 | GRAM dishwasher real user experience sharing | 7.3/10 | Douyin, Bilibili |
4. Analysis of GRAM product advantages
1.Nordic design style: GRAM products continue the Nordic simple aesthetics, with smooth lines and elegant colors, which are highly consistent with modern home styles.
2.Environmental protection and energy saving technology: The brand focuses on sustainable development, and its products generally meet the EU's A+++ energy efficiency standard. Refrigerators use natural hydrocarbon refrigerants.
3.High degree of intelligence: Supports mobile APP control, and some models have AI voice interaction functions to meet the needs of young consumers.
4.Local adaptation: Introducing special functions such as large-capacity refrigerators and heavy oil-stained dishwashing programs for the Chinese market.
5. Consumer evaluation data statistics
| E-commerce platform | product ratings | Positive rating | Main advantages evaluation | Main Disadvantages Evaluation |
|---|---|---|---|---|
| Jingdong | 4.9/5 | 98% | Good mute effect and high-end appearance | Price is on the high side |
| Tmall | 4.8/5 | 96% | Professional after-sales service | Accessories are more expensive |
| Suning | 4.7/5 | 95% | Significant energy saving effect | Long waiting time for installation |
6. Purchase suggestions
1.Channel selection: It is recommended to purchase through the official flagship store or authorized dealer to ensure authenticity and complete after-sales service.
2.Promotional timing: There are usually big discounts during major promotions such as 618 and Double 11. You can follow the brand live broadcast room to get additional discounts.
3.Model comparison: Choose the appropriate capacity based on the number of people in your family and usage habits. For embedded products, the size needs to be confirmed in advance.
4.Installation notes: Some products require professional installation. Before making an appointment, confirm whether the water and electricity conditions in your home meet the requirements.
7. Future development trends
According to industry analysts’ predictions, GRAM may develop in the following directions:
1. Expand the smart home ecosystem and strengthen interconnection with domestic platforms.
2. Launch more cost-effective product lines for small apartments.
3. Increase the layout of offline experience stores to enhance brand visibility.
4. Develop trendy color matching and co-branded models that meet the discernment of Generation Z.
In short, GRAM, as a Nordic high-end home appliance brand, is developing steadily in the Chinese market with its unique design language and technical advantages. Although the price is relatively high, its quality and user experience have been widely recognized. As the localization of the brand deepens, it is expected to occupy a more important position in the mid-to-high-end home appliance market in the future.
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