Hua Xizi releases "Twins in complexion" skin care series: Lotus collagen peptide and supramolecular color pill overcome the problem of oriental color decay
Recently, the domestic beauty brand Hua Xizi officially released the new "Twins" skin care series, with the main featureLotus collagen peptideandSupramolecular color pillThe two core components claim to be targeted to solve the problem of color deterioration unique to Eastern women, which has caused heated discussions across the Internet. The following are data analysis and product interpretations of related topics across the network in the past 10 days:
1. Overview of hotly discussed data across the entire network
| platform | Related topics | Reading volume | Discussion focus |
|---|---|---|---|
| 128,000 | 320 million | Ingredient efficacy, domestic product innovation | |
| Little Red Book | 56,000 | 89 million | User experience, comparison and evaluation |
| Tik Tok | 34,000 | 150 million | Product demonstration, KOL grass planting |
| B station | 12,000 | 42 million | Ingredient analysis, scientific and technological principles |
2. Analysis of core technology
This series is for oriental skinDark, yellow gas, collagen lossThree major issues, propose the "dual channel complexion management" plan:
| Element | Mechanism of action | Clinical data |
|---|---|---|
| Lotus collagen peptide | Activate collagen synthesis of type I/III | Collagen density increased by 37% in 28 days* |
| Supramolecular color pill | Inhibiting tyrosinase activity | Decreased in spot area by 42%* |
*Source of data: 128-person clinical tests conducted by the brand and the Institute of Dermatology, Chinese Academy of Sciences
3. TOP5 consumer concerns
| Ranking | Points of concern | Percentage |
|---|---|---|
| 1 | Suitability of sensitive skin | 68% |
| 2 | Differences from traditional whitening products | 55% |
| 3 | Rationality of price | 49% |
| 4 | Morning and evening usage process | 37% |
| 5 | Compatibility with makeup | 28% |
4. Industry experts' opinions
Professor Li, director of the China Cosmetics Research Center, said: "This series is proposed for the first time."‘Color management’Concept, different from traditional whitening and anti-aging products, its supramolecular wrapping technology can achieve a transdermal rate of more than 96% of the active ingredients, which is an important breakthrough in the innovation of domestic ingredients. "
5. Product line composition and price
| product | Specification | price | Core functions |
|---|---|---|---|
| Color essence | 30ml | RMB 369 | Anti-oxygen day and night |
| Collagen Cream | 50g | RMB 429 | Dynamic texture filling |
| complexion mask | 5 pieces/box | RMB 199 | First aid bright |
6. Market response forecast
According to beauty industry analysts predict that the series is expected to be created in Q4300 million to 500 million yuanSales have become a key product for Huaxizi to expand the skin care track. At present, the brand has launched the "Oriental Color Research Program" and will continue to invest in special research and development for Asian skin types.
This new product is about domestic beauty products"Ingredients"During the upgrade stage, Huaxizi opened up a new track through differentiated positioning, and its market performance deserves continuous attention.
check the details
check the details
en
