Internet celebrity "Chai Diudhi" was detained for suspected counterfeiting: the price of jade appraisal in the live broadcast room is only 1/20
Recently, the internet celebrity anchor "Chai Duidu" was criminally detained by the police for suspected sales of counterfeit and inferior jade products, which caused heated discussions across the Internet. According to the investigation, after being identified by professional institutions, the actual value of the jade products sold in their live broadcast room was only 1/20 of the selling price, and consumer rights were seriously damaged. This incident once again pushed the chaos in the live streaming industry to the forefront.
Event Review: "High-priced jade" in the live broadcast room is actually cheap
"Chai Duidu" is the top anchor on a certain platform. Its character design of "dare to tell the truth" attracts millions of fans. The live streaming products mainly include jade and jewelry. However, consumers complained that their live broadcast room claimed that high-priced goods such as "Myanmar A-grade jadeite" and "Xinjiang Hetian jade" were found to be of poor quality after receiving it. After sampling and appraisal by professional institutions, the actual value of some commodities is less than 5% of the price.
| Product Name | Live broadcast room price (yuan) | Identification value (yuan) | Value ratio |
|---|---|---|---|
| "Imperial Green" Jade Bracelet | 9,800 | 420 | 1/23 |
| Hetian Jade Peaceful Buckle | 6,600 | 310 | 1/21 |
| "Ice" Jade Pendant | 3,200 | 175 | 1/18 |
Industry chaos: Live streaming fake goods frequently appear
Hot data on the entire network in the past 10 days show that there are complaints related to live streaming sales.Jade and jewelry account for as much as 37%, followed by cosmetics (28%) and health products (19%). Some anchors take advantage of consumers' weakness of insufficient identification of jade and make huge profits through false propaganda and forge certificates.
| Complaint Category | Percentage | Typical Problem |
|---|---|---|
| Jade Jewelry | 37% | Use inferior products as good products and forge appraisal certificates |
| cosmetic | 28% | False counterfeit brands and ingredients |
| Health care products | 19% | False efficacy, no approval number |
Legal consequences: Criminal liability
According to Article 214 of the Criminal Law, if the sale of goods that are known to be counterfeit registered trademarks and the amount of illegal income is large or there are other serious circumstances, the person may be sentenced to fixed-term imprisonment of not more than three years or detention. In this case, the amount involved in the "Chai Duidu" team has exceeded 5 million yuan and may face severe punishment.
How can consumers avoid pitfalls?
1.View the certification certificate: Requires certificates from national testing institutions (such as NGTC) and scan the code to verify authenticity.
2.Keep transaction vouchers: Screenshots to save the live broadcast room promotional content as evidence of rights protection.
3.Choose a regular channel: Priority is given to brand flagship stores or offline physical stores to purchase high-priced products.
Platform responsibility and supervision upgrade
After this incident, many live broadcast platforms announced that they would strengthen the review of jade categories and require merchants to provideMaterial fidelity insuranceandThird-party appraisal report. The State Administration for Market Regulation also stated that it will carry out "special rectification of online live broadcast marketing" in the second half of the year, focusing on cracking down on false propaganda and data fraud.
As of press time, the account of "Chai Duidu" has been banned and the case is under further investigation. This incident once again warns: online goods are not illegal, consumers need to be vigilant, and the industry also needs to establish a more complete risk control system.
check the details
check the details
en
