"Koruli Style" outfit craze: The healing aesthetics of mocha mousse brown and Morandi colors
In the past 10 days, Xiaohongshu has set off a trend of outfits called "Keloulifeng", with Mochamus brown and Morandi colors as the core to create a warm and healing autumn and winter aesthetic. This style is inspired by the French dessert Cannelé, emphasizing the soft tones and delicate texture of low saturation, becoming a new fashion pursued by urban women. The following is an analysis from the hot search data, color schemes, product recommendations and matching techniques across the entire network.
1. Hot search data across the entire network: Kelulifeng's explosive growth
| Keywords | Search volume in the past 10 days | Monthly growth rate |
|---|---|---|
| Mayori style outfit | 285,000 | 320% |
| Mocha Mousse Brown | 152,000 | 180% |
| Morandi color system | 437,000 | 95% |
| Healing outfits | 368,000 | 210% |
Data shows that the search volume of keywords related to "Kelolifeng" has shown explosive growth, among whichMocha Mousse BrownBecome the most popular single product color, andMorandi color systemThe classic status was strengthened again.
2. Core color scheme: sweet but not greasy visual aesthetics
The essence of Keluli style lies in integrating dessert tones into the outfit, and achieving a sense of high quality through the following three color combinations:
| Main color | Auxiliary color | Decorative colors | Applicable scenarios |
|---|---|---|---|
| Mocha Mousse Brown | Oatmeal milk white | Caramel gold | Commuter/date |
| Grey powder | Haze blue | Vanilla Rice | Daily leisure |
| Hazelnut Coffee | Almond milk yellow | Cinnamon Red | Outdoor Activities |
3. Must-entered items list: TOP5 hot search models
Based on Xiaohongshu's grass planting notes, the most popular items were compiled:
| Ranking | Single item name | Key Features | Reference brand |
|---|---|---|---|
| 1 | Mocha brown knitted cardigan | Cable texture/shoulder drop design | &Other Stories |
| 2 | Morandi wool scarf | Gradient tie-dye/tasseled edge | Acne Studios |
| 3 | Caramel corduroy skirt | A-shaped pattern/pleasure details | UR |
| 4 | Almond milk white loafers | Metal buckle/thick bottom | Charles & Keith |
| 5 | Cinnamon Red Leather Tote Bag | Mini size/pleat design | JW PEI |
4. Matching formula: 3 skills to wear high-end
1.Layered in the same color:Choose Mocha color items of different shades (such as dark brown sweaters + light coffee suit pants) and use the material differences to create a sense of layering.
2.Neutral color collision:When combining gray powder with haze blue, add white transition items (such as shirt underwear) to avoid boredom.
3.Local brightening:In a full set of low-saturation outfits, use small area caramel gold accessories (scarves/earrings) to enhance visual focus.
5. User portrait: Who is pursuing Keluli Feng?
| Age group | Percentage | Career characteristics | Consumption preference |
|---|---|---|---|
| 18-25 years old | 42% | Student/Newcomer Workplace | Mix and match affordable models |
| 26-30 years old | 38% | Urban white collar | Light luxury brand |
| 31-35 years old | 20% | Freelancer | Designer single product |
The rise of this trend reflects people's strong demand for a "comfortable and healing" in the post-epidemic era. By transforming the warm images of dessert into dressing language, Kolulifeng successfully creates a unique aesthetic that combines laziness and exquisiteness. It is expected that as autumn and winter deepen, the search popularity of related colors and single products will continue to rise.
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