Internet celebrity "Chai Diudhi" was detained for suspected counterfeiting: the price of jade appraisal in the live broadcast room is only 1/20
Recently, the well-known internet celebrity anchor "Chai Duidu" was criminally detained by the police for suspected sales of counterfeit and inferior jade products, which caused heated discussions across the Internet. According to the survey, after being identified by professional institutions, the actual value of the jade products sold in their live broadcast room was only 1/20 of the selling price, and consumers' rights protection is booming. The following is a detailed sorting of events and statistics on hot topics across the network in the past 10 days.
1. Event background
"Chai Duidu" is the top anchor of a short video platform. It attracts more than tens of millions of fans with its character "dare to speak and dare to argue". Its live broadcast room has long focused on "high cost-effective" jade sales, and its single sales often exceed one million. However, recently, many consumers complained that their products had serious quality problems. After professional appraisal, some jades priced at tens of thousands of yuan were actually worth less than 500 yuan.
| Product price | Identification of value | Price difference multiple |
|---|---|---|
| RMB 12,800 | RMB 620 | 20.6 times |
| RMB 8,999 | 450 yuan | 19.9 times |
| RMB 5,888 | 300 yuan | 19.6 times |
2. Tracking of hot spot data across the network
In the past 10 days, the number of readings related to this event exceeded 800 million, and the related discussions showed the following characteristics:
| platform | Hot search ranking | Discussion volume | Key topics |
|---|---|---|---|
| TOP1 (lasting 32 hours) | 4.2 million+ | Live streaming sales supervision is missing | |
| Tik Tok | Top 3 hot topics | 1.8 million+ | Jade identification science popularization |
| Zhihu | Top 5 daily list | 62,000 answers | Consumer Rights Protection Guide |
III. Industry impact analysis
This incident exposed three major problems in the live e-commerce field:
1.Inflated prices: Some anchors use information asymmetry to package low-cost products into "collection-level" products;
2.Missing identification system: The live broadcast room lacks a third-party authoritative appraisal process, and consumers can only rely on the anchor’s description;
3.It is difficult to protect rights: 52% of complainants said they encountered problems such as "difficulty in collecting evidence" and "long identification period".
| Difficulties in protecting rights | Percentage | Typical cases |
|---|---|---|
| Incomplete preservation of evidence | 67% | Automatically delete playback in the live broadcast room |
| High cost of identification | 43% | Single inspection fee exceeds the product price |
| Platform shirking responsibility | 38% | Request "fake certificate" |
4. Expert suggestions and rectification directions
The Expert Committee of the China Consumers Association put forward three suggestions:
1. EstablishLive product registration system, high-priced goods must upload quality inspection reports;
2. PromoteThird-party fund custody, the money will be transferred to the anchor account after the consumer confirms receipt;
3. The platform needs to bear itJoint and several liability, ban the live broadcast room involved in the case and punish the penalty for banning the account and recovering the deposit.
As of press time, 12 e-commerce platforms have announced the launch of special governance of jade categories, and have removed more than 32,000 problematic products. This incident may become an important turning point in the compliance process of live e-commerce.
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