Hanzheng Street and Wuhan International Fashion Week ended: Yunshang empowers traditional shopping streets to transform into original fashion source

Hanzheng Street and Wuhan International Fashion Week ended: Yunshang empowers traditional shopping streets to transform into original fashion source

Recently, Wuhan Hanzheng Street and Wuhan International Fashion Week ended successfully. This 7-day fashion ceremony not only demonstrated the power of original Chinese design, but also marked the gorgeous transformation of traditional shopping streets to a fashion source. Yunshang Wuhan International Fashion Center's in-depth participation has injected the vitality of digitalization and new retail into Hanzheng Street, becoming the core highlight of this event.

1. Overview of activity data

2. Yunshang empowers traditional shopping streets three major transformation paths

1.Digital upgrade: Yunshang analyzes consumer preferences through AI big data, helps Hanzheng Street merchants accurately match design, production and sales links, and realizes a flexible supply chain model of "see and order". Data shows that the order conversion rate during the event increased by 40% year-on-year.

2.Original design incubation: Fashion Week specially set up a "New Designer Laboratory", Yunshang provides full-chain support from fabric procurement to channel distribution. The following table shows the incubation results:

3.Cross-border resource integration: Yunshang, together with platforms such as Douyin and Xiaohongshu, launched the "Hanzheng Street Trend Check-in" activity, with the number of readings on related topics reaching 320 million times, driving a 25% increase in customer flow in the business district on a month-on-month basis.

3. Hot topics and industry responses

This fashion week has sparked heated discussions across the Internet, and the keywords on platforms such as Weibo and Douyin are as follows:

4. Future Outlook: Create a Long-term Fashion Ecosystem

The head of the Wuhan Municipal Bureau of Commerce said that it will invest 500 million yuan to build a "digital fashion industry belt" within three years, focusing on cultivating 100 original brands. Experts pointed out that the Hanzheng Street model provides a replicable sample for the transformation of traditional business districts across the country - through the dual-wheel drive of "technology + culture", it realizes the qualitative change from a wholesale distribution center to a fashion source.

This fashion week is not only a display window, but also a milestone in the digital transformation of traditional businesses. As Yunshang continues to introduce global resources, Hanzheng Street is expected to become China's third largest fashion industry highland after Shanghai and Shenzhen.

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