What are the trendy toys now?
In recent years, the trendy toy market has continued to heat up. Whether collectors, fashion enthusiasts or ordinary consumers, they are all enthusiastic about such products. From blind boxes to building blocks, from co-branded models to high-tech toys, trendy toy categories emerge in endlessly. This article will combine the hot topics and hot content on the Internet in the past 10 days to take stock of the most popular trendy toys.
1. Inventory of popular trendy toys categories
According to data from major e-commerce platforms and social media, the following types of trendy products have attracted much attention recently:
| Category | Representative products | heat index |
|---|---|---|
| blind box | Bubble Mart, 52TOYS | ★★★★★ |
| building blocks | Lego, Senbao building blocks | ★★★★☆ |
| Joint model | KAWS x Uniqlo, Bearbrick | ★★★★☆ |
| high-tech toys | Sphero Robot, Anki Drive | ★★★☆☆ |
| retro toys | Transformers, Saint Seiya | ★★★☆☆ |
2. Blind boxes are still popular, with new products emerging one after another.
As an "evergreen tree" in the trendy toy market, blind boxes still occupy the top spot in popularity recently. The "Ono" series and the new "LABUBU" character launched by Bubble Mart triggered a rush for purchases, while the "Panda Rolling" blind box of 52TOYS was also loved for its cute design. In addition, some emerging brands such as TOP TOY and trendy toys have also attracted a large number of fans through cross-border cooperation and limited sales.
3. Building block toys: a cross-border trend from children to adults
Building block toys are no longer just for children, more and more adults are becoming addicted to the fun of building. Lego's recently launched "Avatar" series and "Star Wars" co-branded models have become hot topics, while domestic building block brands Senbao and Enlightenment Bricks have also won market recognition for their high cost performance and creative designs.
4. Co-branded trendy toys: a new way to cross-border brands
Co-branded fashion toys have always been the focus of the market. The joint T-shirts between KAWS and Uniqlo have once again triggered panic buying, while Bearbrick’s cooperation models with major brands have also become the target of collectors. In addition, co-branded products of domestic fashion brands such as POP SUNDAY and cultural IPs such as the Forbidden City and Dunhuang have also successfully attracted the attention of young consumers.
5. High-tech toys: the combination of intelligence and fun
With the development of science and technology, high-tech toys have gradually entered the public eye. Products such as Sphero's programming robots and Anki Drive's smart racing cars are not only entertaining, but can also cultivate children's programming thinking. Although these toys are more expensive, they are still favored by parents and technology enthusiasts because of their unique functionality.
6. Retro toys: feelings and collection value coexist
Retro toys such as Transformers, Saint Seiya and other classic IP replicas have also received a wave of popularity recently. These toys not only carry the childhood memories of a generation, but also become popular commodities in the second-hand market due to their limited edition and collectible value.
7. Summary
The diversity of the trendy toy market provides consumers with a wealth of choices. Whether it is blind boxes, building blocks, co-branded models or high-tech toys, they are constantly innovating to meet the needs of different groups of people. In the future, with the addition of more IP and technologies, the trendy play market will usher in more surprises.
If you are also a fan of trendy toys, you may wish to pay attention to these popular categories, you may be able to find what you like!
check the details
check the details
en
