How to wholesale children's toys online

How to wholesale popular children's toys online? 10-day network hot spot analysis and procurement guide

As the summer vacation approaches, the children's toy market ushers in a new round of consumption peak. This article combines hot topics across the entire network with the combination of ten thousand (rolling in 2023) to analyze the most popular toy categories and online procurement channels for you.

1. Recent popular toy rankings (data source: e-commerce platform)

2. Comparison of mainstream wholesale platforms

3. Wholesale pit avoidance guide

1.Certification testing is preferred: Select a regular manufacturer with 3C certification. Among the items recently announced by the market supervision department, 37% of the toy spot checks exceeded the standard.

2.Season nodes are correct: According to e-commerce data, we should focus on the reserve of summer outdoor toys (water gun/bubble machine) and STEM educational toys, and it is expected that 7 AIS will usher in a 30% sales growth.

3.Sample must be tested: It is recommended to purchase a single sample first, and focus on checking: ① Firmness of the accessories ② Safety design of the battery compartment ③ Packaging printing quality. Among the recent hot complaints, 25% are inconsistent with physical objects and online pictures.

4. Emerging wholesale model

1.Live streaming product selection: Observing the actual demonstration effect of toys through Douyin/Kuaishou live broadcast, the number of popular luminous gyros has exceeded 100,000 pieces in a single-day wholesale through live broadcast.

2.Cross-border one-piece shipping: Some 1,688 manufacturers support cross-border delivery of akers, which is suitable for sellers on platforms such as Amazon, and the logistics cost can be reduced by 40%.

3.Pick up the last item: Pay attention to the online topology inventory of physical retailers such as "Toys R Us", and can often get brand finals at a price of 3-5%.

V. Trend Forecast

According to Baidu Index, the search volume of "Children's Science Toys" increased by 67% month-on-month. It is recommended to pay attention to: ① Astronomical telescope set ② Micro-world Observation Group ③ Chemical Experiment Package and other categories. These products are expected to usher in a second wave of procurement peak during the school season.

(Note: The data statistics cycle in this article is from June 1 to 10th, 2023, and the collection platforms include Taobao, 1688, Douyin, Baidu Index, etc.)