2025 Pet Industry Report: The penetration rate of pre-made dishes exceeds 35% and becomes a growth engine
In recent years, the pet economy has continued to heat up, and the industrial chain has continued to extend from food and supplies to medical services. According to the latest data, the market size of the pet industry is expected to exceed 800 billion yuan in 2025, of whichPre-made pet dishesIt has become the fastest growing segment, with a penetration rate of more than 35%, becoming a new engine in the industry. The following is an in-depth analysis based on popular topics on the entire network in the past 10 days.
1. The explosive growth of the pet prefabricated vegetable market
With the popularization of the concept of "fine pet raising", pet owners' demand for food health and convenience has significantly increased. Pre-made dishes quickly occupy the market with their standardized production, balanced nutrition and ready-to-eat characteristics. The following are the key data for pet pre-made dishes from 2023 to 2025:
| years | Market size (billion yuan) | Penetration rate | Annual growth rate |
|---|---|---|---|
| 2023 | 120 | 18% | 65% |
| 2024 | 210 | 27% | 75% |
| 2025 | 350 | 35% | 80% |
2. Driver factor analysis
1.Consumption upgrade: Pet owners are more willing to pay for high-quality food, and the price range of pre-made dishes is concentrated at 20-50 yuan per meal, which meets mid-to-high-end needs.
2.Scene adaptation: Office workers' time is fragmented, pre-made dishes solve the problem of "difficulty in cooking", and can be fed after microwave heat for 3 minutes.
3.Capital entry: From 2024 to the present, the pet food track has raised more than 5 billion yuan, of which pre-made dishes account for 40%.
3. Competitive landscape and leading brands
At present, the market is in a situation of "one super, many strong", and emerging brands quickly seize share through differentiated formulas. The following are the top 5 brands in Q1 2025:
| brand | Market share | Main products | Price range (yuan) |
|---|---|---|---|
| Planet of the Hair | twenty two% | Fresh stewed chicken breast set meal | 25-38 |
| A Fei and Badi | 18% | Salmon vegetable puree | 30-45 |
| Pat | 15% | Freeze-dried raw meat | 40-60 |
| Crazy puppy | 12% | Hypoallergenic beef soup | 20-35 |
| Biregi | 10% | Medicinal Nutrition Soup | 35-50 |
4. Future trend forecast
1.Functional segmentation: Customized formulas are launched for specific groups such as elderly dogs and weight loss cats, such as joint care models and low-fat models.
2.Cross-border joint name: Pet pre-made dishes cooperate with human food brands, such as the "Haidilao Pet Hot Pot Set Meal" has entered the testing stage.
3.Technology empowerment: AI nutritionist and intelligent feeder linkage to realize the closed loop of "one-click order + automatic feeding".
Conclusion
The rise of pet pre-made dishes marks the industry's leap from "eating full" to "eating well". As penetration continues to rise, this track may become the core growth point of the pet food market, and at the same time forces traditional dry food and canned food categories to accelerate their transformation. Pet owners’ demand upgrades and supply chain innovation are jointly writing a new chapter in the industry.
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