Docs vocational training is emerging! Professional companionship has become a new standard for obstetrics
In recent years, with the continuous increase in the health needs of maternal and infants, the profession of doula has gradually entered the public eye. According to hot data on the entire network in the past 10 days, the search volume of doula vocational training increased by 120% year-on-year, and the number of discussions on related topics exceeded 500,000, becoming a new focus in the field of obstetrics services. This article will combine structured data to analyze the reasons for the rise of the doula artist profession, the current market status and future trends.
1. Why is the profession of doula suddenly popular?
Doula refers to professional personnel who provide professional companionship and psychological support to pregnant women. Its services cover the entire process of prenatal, intermediate and postpartum. Here are three major reasons for hot discussion across the Internet in the past 10 days:
| reason | Data support | Popularity index |
|---|---|---|
| Improvement of maternal and infant health awareness | Mothers born in the 1990s and 2000s have increased their requirements for childbirth experience | 85% |
| Policy support | Health Commissions in many places include doula services in the pilot program of childbirth analgesia | 78% |
| Large occupational gap | The supply and demand ratio of Chinese dollers is about 1:8 | 92% |
2. Current status of the doula training market
According to statistics, more than 200 institutions across the country have carried out douler training. The following is the comparison data of the top platforms:
| Training Institutions | Course duration | Certification pass rate | Employment rate |
|---|---|---|---|
| China Maternal and Child Health Association | 120 lessons | 88% | 95% |
| A certain Internet medical platform | 80 lessons | 75% | 82% |
| Local Health Commission Cooperation Organization | 150 lessons | 91% | 98% |
3. Market feedback on professional companionship services
According to the latest research data of a maternal and infant platform, the satisfaction of maternal users using doula services has been significantly improved:
| Services | Satisfaction | Price range | Repurchase rate |
|---|---|---|---|
| Prenatal psychological counseling | 94% | 800-1500 yuan | 68% |
| Course for childbirth | 97% | 2000-5000 yuan | 82% |
| Postpartum recovery guidance | 89% | RMB 1000-3000 | 75% |
4. Forecast of industry development trends
1.Deepening the degree of specialization: It is expected that national professional standards will be issued in 2025, and having a certificate will become a hard requirement.
2.Service model innovation: The proportion of service models that combine online + offline will increase to 40%.
3.The market continues to expand: According to analysts' forecast, the doula service market size will exceed 5 billion yuan in 2024.
4.Insurance products follow up: Three insurance companies have planned to launch doula service liability insurance.
5. Practitioner advice
For those who are interested in engaging in the profession of doula, experts give the following suggestions:
1. Choose a training institution certified by the Health Commission or Maternal and Child Health Association
2. Pay attention to the knowledge reserves of interdisciplinary subjects such as psychology and nutrition
3. A total of at least 20 cases of clinical companionship experience and practice independently
4. Establish personal service files to enhance differentiated competitiveness
With the popularization of the concept of "humanized childbirth", doules are changing from optional services to obstetric standard. The development of this emerging occupation not only improves the maternal delivery experience, but also promotes the upgrading of the entire maternal and infant health industry. In the next three years, it is expected to create more than 100,000 related jobs, becoming an important growth point in the field of big health.
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