Xintang Juran Home Dealer runs away: Brands such as Oppein and Gujia have been exposed to management loopholes
Recently, the incident of a group runaway merchant in Xintang, Guangzhou has attracted widespread attention, involving many well-known brands such as Oppein and Gujia Home Furnishing. Consumers complained that the dealer ran away with the payment and the order could not be delivered, and the amount of losses ranged from tens of thousands of yuan to hundreds of thousands of yuan. The incident exposed serious loopholes in the home furnishing industry in dealer management and fund supervision. Many brands responded urgently, but public opinion questioned that their responsibilities were vague.
1. Event Overview: Dealer runs away and triggers chain reaction
According to consumers, many brand dealers in Xintang Juran Home suddenly withdrew their stores without informing them, and the deposit or full orders they had paid could not be fulfilled. The contracts provided by some consumers show that the funds are directly transferred to the dealer account, and the brand has not intervened in fund supervision. The following are the statistics on the losses of brands and consumers involved:
| Brand Name | Amount involved (10,000 yuan) | Number of complaints | Brand response |
|---|---|---|---|
| Oppein Home Furnishing | 50-200 | From 32 | "Assist in the recovery, but not directly responsible party" |
| Gu Jia Home Furnishing | 30-150 | From 28 | "The cooperation has been terminated and legal procedures are recommended" |
| Sofia | 20-80 | From 15 | “Providing some product compensation” |
2. Industry pain points: Distributor model risks are concentrated
This incident reflects the long-standing management problems in the home furnishing industry:
1.Fund supervision is missing: The brand has no unified control over the dealer's collection account, and consumer funds are not guaranteed;
2.Qualification review is formal: Some dealers enter the store through affiliated methods, and their actual risk resistance is extremely low;
3.After-sales responsibility shirking: Brands and stores beat each other, and the cost of consumer rights protection is high.
3. Current status of consumer rights protection: More than 60% of complaints have not been resolved
As of press time, Xintang Juran Home has received 87 complaints, with a resolution rate of less than 40%. The following are data on rights protection progress:
| Rights protection methods | Percentage of people | Success rate |
|---|---|---|
| Negotiate with the brand | 45% | 18% |
| Store intervention | 30% | 25% |
| Legal litigation | 25% | 52% |
4. Experts’ suggestions: Improve industry mechanisms in three aspects
1.Mandatory Fund Supervision: The brand party should require the dealer to use a designated account and set up a consumer security fund;
2.Joint and several liability of the store: Juran Home and other stores must bear the liability for compensation for dereliction of duty for merchant qualification review;
3.Establish a blacklist system: Industry associations should share information on illegal dealers to prevent shell replacement operations in other places.
5. Follow-up tracking: The regulatory authorities have intervened in the investigation
The Guangzhou Consumer Council stated that it has jointly conducted an investigation into the brands and stores involved in the matter with the market supervision department, and plans to issue the "Regulations on Prepaid Consumption Management in the Home Furnishing Industry". Brands such as Oppein and Gujia have promised to optimize the dealer access mechanism, but specific measures have not been announced yet. This incident continues to ferment, and consumers can register and complain through the 12315 platform.
(Note: The statistics cycle of this article is from October 1 to October 10, 2023, and the sources include Black Cat complaints, Weibo topics and media reports.)
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