Munich International Furniture Exhibition: The number of Chinese brands participating in the exhibition increased by 40% year-on-year

Munich International Furniture Exhibition: The number of Chinese brands participating in the exhibition increased by 40% year-on-year

Recently, the Munich International Furniture Exhibition (IMM Cologne), which attracts attention from the global furniture industry, has come to a successful conclusion. As one of the most influential furniture exhibitions in Europe, this exhibition attracted exhibitors and visitors from all over the world. It is worth noting that the number of exhibitors of Chinese brands increased significantly by 40% year-on-year, becoming a highlight of this exhibition.

According to the official data of the exhibition, Chinese brands performed particularly well at this Munich International Furniture Exhibition. Whether it is the scale of exhibitions or product innovation, they have won wide attention from international buyers and industry experts. The following is a comparative data on the number of Chinese brands participating in the past three years:

Why are Chinese brands becoming the focus?

It is no accident that the rapid growth of Chinese furniture brands is. In recent years, with the transformation and upgrading of the domestic furniture manufacturing industry, more and more Chinese companies have begun to pay attention to design innovation and brand internationalization. At this exhibition, Chinese brands displayed a number of innovative products including smart furniture, environmentally friendly materials, customized solutions, etc., which attracted the attention of a large number of international buyers.

In addition, the exhibit categories of Chinese brands are also showing a trend of diversification. The following are the main exhibit categories and proportions of Chinese brands at this exhibition:

Recognition and challenges of international markets

Chinese brands not only received orders at this exhibition, but also won industry recognition. The products of many Chinese companies have won the "Innovative Design Award" and "Environmental Pioneer Award" awarded by the exhibition. However, in the face of fierce international competition, Chinese brands still need to further improve their brand premiums, after-sales service, etc.

A buyer from Germany said: "The design and quality of Chinese furniture have improved significantly in recent years, but there is still room for improvement in brand story and user experience." This view also reflects the international market's expectations for Chinese brands.

Future Outlook

With the recovery of the global furniture market, the pace of internationalization of Chinese brands will further accelerate. Industry insiders predict that in the next three years, the overseas market share of Chinese furniture brands is expected to increase to more than 20%. The successful participation of the Munich International Furniture Exhibition provides an important opportunity for Chinese brands to open up the European market.

Overall, Chinese furniture brands are transforming from "manufacturing" to "intelligent manufacturing", and have gradually won recognition from the international market through innovative design and environmental protection concepts. The 40% exhibition growth rate is not only a number, but also a reflection of the global competitiveness of Chinese brands.

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